Some of the world’s most prominent video game platforms have expanded into the virtual concert space over the past 24 months.
The likes of Roblox, Epic Games-owned Fortnite and Minecraft have all seen superstar artists perform in the metaverse via their platforms.
Last month, hit mobile game PUBG Mobile entered the fold, hosting a virtual concert with K-Pop megastars, BLACKPINK.
The video marked the first time BLACKPINK have appeared in avatar form for a music video and the first time PUBG MOBILE has collaborated with artists on a music video featuring virtual images.
The in-game concert was promoted globally in physical locations including Times Square in New York, with Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, calling the tie-up with the K-pop group, “PUBG MOBILE’s biggest partnership yet.”
Running over two weekends in July, the “immersive audio-visual experience” was watched by 15.7 million viewers globally across the concert series.
Additionally, the music video for the track Ready For Love, which was released as part of the partnership, has now been watched over 146 million times since its launch.
The concert won the ‘Best Metaverse Performance’ at the MTV Video Music Awards over the weekend, from a shortlist that included Ariana Grande in Fortnite, Charli XCX in Roblox, and Justin Bieber in Wave.